United Airlines famously forcefully ejected a passenger because the flight was overbooked (to make room for 4 crew). It got quite violent. So was the public reaction.
Your company is one misstep away form this treatment.
Naturally, a twitter hashtag was born #newunitedmottos
It’s hilarious and scary for any company.
— Kate Rüegg (@quatloo) April 11, 2017
A reminder – this was real footage – then we can see what the internet did.
— BrooklynDad_Defiant! (@mmpadellan) April 11, 2017
Or this one
— MikeyMillionz (@mikeymillionz84) April 11, 2017
And two takes on the Pepsi drama
Pepsi: We are the most hated company right now. 😓
United Airlines: 1 sec – Hold my Pepsi #NewUnitedAirlinesMottos
— Big Skittle (@Mousayeenie) April 11, 2017
This all could've been avoided, if only that doctor had offered the policeman a Pepsi.
— Veronica Nicole (@vnfm1018) April 11, 2017
And they keep coming
Flying can be a drag, have you met our cabin crew? Dragging you like never before. #NewUnitedAirlinesMottos
— Gerry1nnes (@gerrinnesmac) April 11, 2017
— Jim MacD (@jim_macd) April 11, 2017
— Chris C. (@howitzergear) April 11, 2017
More video playtime – they had to drag grandma in.
— Kurt Eichenwald (@kurteichenwald) April 11, 2017
Clever play on words
We put the hospital in hospitality. #newunitedairlinesmottos
— David E (@DaSkrambledEgg) April 11, 2017
And probably my favourite
You Are Now Free To Get Dragged Around The Cabin#NewUnitedAirlinesMottos
— 👻Seth-sational👻 (@SethFromThe716) April 11, 2017
Your customer service is only ever one step away from disaster. Be vigilant. Measure, Mystery Shop, Train, Reward, Repeat.