January 10, 2017 /
Comments Off on Complicating the customer process

Complicating the customer process

We are complicating the sales and service processes with mindless steps.

10 steps to sales enlightenment, paraphrasing the customer’s needs, intelligent questioning.

I’ve heard them all in the Mystery Shopping business.

You think you are getting consistency, but all you get is disconnected staff and blandness, meanwhile not rewarding the true performers.