February 20, 2020 /
Comments Off on Don’t be so warm. Sell.

Don’t be so warm. Sell.

Here are the real mystery shop results from a chain of fitness centres.

If you asked the prospective customer what they thought of the service, they’d say. Awesome.

100% of people received warm service.

BUT

62.5% of people were NOT invited to take up a paid membership.

Image  of table showing 62.5% closing rates

They are not closing.

What’s the good of giving ‘nice’ service if you don’t sell.

Measure what’s important, not what’s cheap and easy.