February 26, 2019 /
Comments Off on Execution fail – real Mystery Shop results

Execution fail – real Mystery Shop results

We do a lot of Mystery Shopping compliance work. The results are not surprising to us, but they are surprising to our clients.

[Short Video below showing real reporting 3:48]

Did staff wear a name badge?

Yeh yeh they are lame and unexciting, but almost all clients insist they are worn, and for good reason.

But as the results show in the video, staff just fail to wear them.

How often clients call back customers to follow up their enquiry?

That’s kind of a big deal. ┬áIt is often the difference between making a sale and not, but the sad truth is that only 14% of people receive a followup call with two weeks and only only 7% within 6 weeks.

The first is a compliance issue, the second is a serious sales issue.

Both need to be measured.

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