In this episode we look at how to sell with meaning.

We all know you should sell with Features and benefits, but I’ll suggest switching that around to take it up a notch.

Then we’ll take it up another notch by incorporating meaning to the sales process

The three examples include:

  1. How Meaning affects the sale of banking products
  2. How meaning affect the sale of a car
  3. How meaning affects B2B sales

Meaning is the missing ingredient just under our noses.

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