In this episode we look at how to sell with meaning.
We all know you should sell with Features and benefits, but I’ll suggest switching that around to take it up a notch.
Then we’ll take it up another notch by incorporating meaning to the sales process
The three examples include:
- How Meaning affects the sale of banking products
- How meaning affect the sale of a car
- How meaning affects B2B sales
Meaning is the missing ingredient just under our noses.
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