Why Measure?

Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” Extract from my book – Mystery Shopping Mastery Time and time again I see companies trying to fix problems they have imagined while ignoring the problems that need fixing. Sure, management is an art and skill, but good measurement provides direction to […]

Why Measure?

Peter Drucker famously said “if you can’t measure it, you can’t manage it.” Time and time again I see companies trying to fix problems they have imagined and, at the same time ignore the problems that need fixing. Sure, management is an art and skill, but good measurements provide a direction to apply that art […]