The ROI of Mystery Shopping
Although a store may spend $10,000 a month on rent, it seems incredulous that a $100 per month spend on mystery shopping (1% of the rent) needs to be justified with ROI. If salaries and running expenses are taken into account (roughly to equal the monthly rent), then $100 per month equates to 0.5% of […]
How to get a 2,750% ROI from Mystery Shopping
Where do you start with Customer Service and Sales initiatives? (Vintage 2010 video) If you focus priorities, you can achieve great increases in sales. Imagine a store with: 5,000 people walking through per month 80% of people buy Average price of $60. The store also has the following statistics: greeting customers 68% of the time commitment […]
