August 15, 2018 /
Comments Off on The anatomy of a bad survey – Emirates

The anatomy of a bad survey – Emirates

The anatomy of a bad customer survey.
 
It’s unfortunate but companies spend millions on surveys and replay around the world. But most don’t work.
 
Here is an example of a survey taken on board an Emirates flight to Europe.
It includes:
  • How they forget the customer,
  • How they ignore the real life actions of real people,
  • How they miss things they ‘should ask’ and ask things they shouldn’t,
  • How they will be victims to literal customers.

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