1. The power of Mobile
Google have released research showing that 89% if people are likely to recommend a brand after a positive brand experience. More here
Implication: Mobile is everything. All the data is pointing the same direction. Overinvest.
2. Augmented Reality is 5 minutes away for retailers
Facebook (through Instagram) recently introduced face filters to let people add all manner of things on their face, like glasses.
The glasses are superimposed on your head and they move with your head, like in the video. Sure there are fun applications for kids, but imaging the application for retailers. More here Augmented reality is a short step from retail
Implication: Keep an eye out for opportunities to use other Augmented Reality applications. Practive the technologies to know them, or you miss out.
3. Live prompting for Sales staff using A.I.
Israeli startup gong.io is has “a real-time processor that is listening to and “reading” all the audio from interactions as they take place. Then it uses language processing and speech recognition to make suggestions on the fly to help steer the conversation. There is also a secondary analytical service that processes the call, along with many others, to parse the conversation and figure out what is going on later for more detailed training and reports.”
Imagine having a trainer in the ear of sales staff every minute of the day, at no cost.
Implication: Live on-the-spot training is being redefined to be even more granular.